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ABE-Digital Marketing Essentials

  • A
    by admin
  • Course level: Intermediate
  • Share:
  • Categories ABE- Digital Marketing Essentials
  • Duration 50h
  • Total Enrolled 1
  • Last Update January 5, 2022

Description

Why study Digital Marketing Essentials for Small Businesses?

This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.

What will I learn?
On completing this programme, you will be able to:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business

 

What Will I Learn?

  • The Learners will be able plan and implement digital marketing skills

Topics for this course

23 Lessons50h

Digital Marketing Syllabus?

Syllabus
Content

Element 1: Introduction to the digital world for small businesses?

Ability to utilise the key terminology relating to the digital/online world for businesses and the benefits, risks, challenges when considering use of such tools
Introduction to digital world1:35
Activity 1
Activity 2

Element 2: How to create the infrastructure for successful SMEs?

Ability to identify the requirements and considerations when establishing an infrastructure to enable and support the use of digital/online tools.
How to create Infrastructure00:00
Activity 1
Lesson Three
Activity 2

Element 3: Using digital and online tools to communicate and generate revenues?

Ability to compare different digital/online tools and demonstrate how they can be used to communicate with customer and prospects and to generate revenues
Lesson 1
Activity 1
Lesson 2
Activity 2
Lesson 3

Element 4: How to develop and maintain an online presence?

Creating an online profile for the business and an understanding of the online behaviour of customers
Lesson 1
Activity 1
Lesson 2
Activity 2
Lesson 3
Activity 3

Element 5: Creating a digital marketing plan for a small business?

Prepares a creative digital marketing plan for a small business venture
lesson 1
Activity 1
Activity 2
Activity 3

About the instructor

A

admin

5.00 (1 ratings)

18 Courses

191 students

KSh15,000.00 KSh5,000.00

Material Includes

  • Learning materials and assignments

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Target Audience

  • All levels
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