ABE-Digital Marketing Essentials
About Course
Why study Digital Marketing Essentials for Small Businesses?
This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.
What will I learn?
On completing this programme, you will be able to:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business
Course Content
Digital Marketing Syllabus
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Content
Course Learning Materials
Element 1: Introduction to the digital world for small businesses
Element 2: How to create the infrastructure for successful SMEs
Element 3: Using digital and online tools to communicate and generate revenues
Element 4: How to develop and maintain an online presence
Element 5: Creating a digital marketing plan for a small business
Student Ratings & Reviews
