ABE-Digital Marketing Essentials
Description
Why study Digital Marketing Essentials for Small Businesses?
This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.
What will I learn?
On completing this programme, you will be able to:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business
What Will I Learn?
- The Learners will be able plan and implement digital marketing skills
Topics for this course
23 Lessons50h
Digital Marketing Syllabus
Syllabus
Content
Element 1: Introduction to the digital world for small businesses
Ability to utilise the key terminology relating
to the digital/online world for businesses
and the benefits, risks, challenges when
considering use of such tools
Element 2: How to create the infrastructure for successful SMEs
Ability to identify the requirements and
considerations when establishing an
infrastructure to enable and support the use
of digital/online tools.
Element 3: Using digital and online tools to communicate and generate revenues
Ability to compare different digital/online
tools and demonstrate how they can be
used to communicate with customer and
prospects and to generate revenues
Element 4: How to develop and maintain an online presence
Creating an online profile for the business
and an understanding of the online
behaviour of customers
Element 5: Creating a digital marketing plan for a small business
Prepares a creative digital marketing plan
for a small business venture
About the instructor
KSh5,000.00
Material Includes
- Learning materials and assignments
Target Audience
- All levels