ABE-Digital Marketing Essentials

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About Course

Why study Digital Marketing Essentials for Small Businesses?

This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.

What will I learn?
On completing this programme, you will be able to:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business


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What Will You Learn?

  • The Learners will be able plan and implement digital marketing skills

Course Content

Digital Marketing Syllabus

  • Content

Course Learning Materials

Element 1: Introduction to the digital world for small businesses
Ability to utilise the key terminology relating to the digital/online world for businesses and the benefits, risks, challenges when considering use of such tools

Element 2: How to create the infrastructure for successful SMEs
Ability to identify the requirements and considerations when establishing an infrastructure to enable and support the use of digital/online tools.

Element 3: Using digital and online tools to communicate and generate revenues
Ability to compare different digital/online tools and demonstrate how they can be used to communicate with customer and prospects and to generate revenues

Element 4: How to develop and maintain an online presence
Creating an online profile for the business and an understanding of the online behaviour of customers

Element 5: Creating a digital marketing plan for a small business
Prepares a creative digital marketing plan for a small business venture

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