Tumaini Institute

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Association of Business Executives (ABE)’s Business Management 

A comprehensive and detailed programme which covers the knowledge and skills required in modern business practice. You will gain an appreciation of the theoretical issues involved in the study of business and you will develop a range of practical skills which will enhance your value to employers. Major topics covered in the Business Management programme include management, marketing, economics and accounting.


ABE qualifications will help you excel. Whether you’re a working professional wishing to add to your managerial skill-set, or an ambitious young learner wanting qualifications that will help you stand out in the workplace, ABE is here to help you succeed.

Reasons to study for an ABE qualification:

  1. University progression: Abe qualifications give you easy entry to university both locally and in the UK.

  1. Make degrees affordable: You obtain EASY progression to degree in less duration compared to Normal diploma

  1. A professional qualification: ABE qualifications give you the skills to make a real difference in the workplace.

  1. Global recognition: ABE qualifications are recognized by colleges, universities, employers and ministries around the world.

  1. Assured quality: We are recognized as an awarding body by Ofqual, the UK qualifications regulator.

  1. Convenience: With online classes and Open book exams for the year 2020, your education is assured despite the impact of COVID- 19

  1. Support: Study materials for all programmes are available to download or order from ABE’s website.

ABE Level 4 Foundation - Diploma in Business Management

Credits: 60

This qualification provides a thorough grounding in Business Management and is a great a springboard for progressing to developing more in depth knowledge of business management through higher levels of academic study.

  • KCSE Grade C-(minus) and above

  • ABE Level 3 qualification

ABE Level 5 Diplomas​

Credits: 120

Comprises of six units in total, four core units plus two optional units. Mandatory units (all streams)

  • Managing Agile Organisation & People (20 credits)

  • Innovation & Business Performance (20 credits)

  • Effective Financial Management (20 credits)

  • International Business Economics & Markets (20 credits)

  • Qualifications:

  • ABE Level 4 Diploma

  • A national or international qualification equivalent to the above

ABE Level 4 Foundation - Diploma in Business Management

Credits: 24

This qualification is ideal for people thinking about setting a small business or if you are already running a venture.

Learners must complete one mandatory unit:
  • Business Essentials

  • KCSE Mean Grade D- (minus)

ABE Level 3 Certificates - Digital martketing Essentials

Credits: 6

This course is ideal if you are thinking about setting up
a small business or if you are already running such a
venture. You will create a digital marketing plan designed
to improve the business’s performance. In so doing,
you will also develop transferable skills which are
valued by employers.

What will I learn?

On completing this programme, you will be able to:

  • Explain the terminology, benefits, risks and other considerations of
    using digital and online tools and techniques
  • Outline the practical aspects of creating the infrastructure for digital
    and online tools
  • Identify potential legal and contractual considerations
  • Demonstrate how digital and online tools can be used to engage
    with customer, prospects and the market
  • Suggest how digital and online tools can be used to generate revenues for the business
  • Create an online profile for a business and potential points of differentiation
  • Explain the importance of customer behaviour in an online context
  • Develop a creative digital marketing plan for a small business
  • Your learning will be supported by a specially written study guide and
    access to the ABE members’ portal


Qualifications Structure:

Element 1: Introduction to the
digital world for small businesses

Element 2: How to create the
infrastructure for successful Small-Medium Enterprises (SMEs)

Element 3 :Using digital and online tools to communicate and
generate revenues

Element 4: How to develop and
maintain an online presence

Element 5: Creating a digital marketing plan for a small business